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Andrew Kordek
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Andrew Kordek
I am reviewing website content all day. can wait to get the new site off the ground.
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Andrew Kordek
The OS 3.0 on my iPhone is just awesome. Long time coming, but worth the wait.
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Andrew Kordek
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Andrew Kordek
Online Video Advertising Conference
Posted using ShareThis
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Andrew Kordek
Software Marketing for the Software Developer
Posted using ShareThis
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Andrew Kordek
I just fell in love with slideshare this evening. I have a preso in the next two weeks to the company about the value of twitter for business and I found some great content. I always knew that this site existed, just have never leveraged it.
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Andrew Kordek
Great article over at TC on Meebo. I use Meebo and have been extremely happy with it. Good to see that they are getting some great coverage: Meebo Community IM Tears Down Walls, Goes Web-Wide: http://idek.net/EEZ
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Your Targeting Strategy
Andrew Kordek
Dave Baily over at My Educated Guess has a post about your targeting strategy and if have taken into consideration all aspects to target your database.
I am a firm believer in progressive profiling of leads and having sales join in this progressive profiling. I believe in capturing little information upfront on the website and having sales use a consultative approach getting more information about the customer. One of things that Dave neglected to mention in this article is the ability to engage your customers in the targeting strategy and treating them differently via messaging and offers to entice and engage them.
Targeting is hard and tedious work and sometimes the marketer is asked to do these sort of things and the activity is often looked at as easy, but it is far from easy, but can be very rewarding and profitable in the end.
Technorati Tags:
software marketing, targeting, software, marketing, customers, progressive profiling, lead generation, lead nurturing, profiling, branding, marketer, tech target -
Andrew Kordek
I am trying to get website content/look and feel approved, but that will come later today. Its great to see that the new site is coming together under my direction and can’t wait to wrap some campaigns to drive traffic.
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Marketers Opting for Social Media Ads Over Video
Andrew Kordek
Great post over at Marketing Shift about a Forrester Research study on the use of social media.
Technorati Tags:
social media, forrester research, email, video, video in marketing, marketing, software marketing, branding, buzz marketing, SEO, SEM -
Andrew Kordek
Testing out new theme on my blog. Its entitled P2 and was influenced by Twitter. It is mainly for a group blog, but since I like short posts, I think I might like this.
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Andrew Kordek
Great post over at Future Now: http://www.grokdotcom.com/2009/06/05/marketers-impotence-syndrome/
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Links for today
Andrew Kordek
CEO Admits to Support for iPhone
Technorati Tags:
iPhone, WOM, Word of mouth, service, software
Google Wave
Andrew Kordek
On Thursday, Google announced Wave. While the internet is swirling with figuring out how this will change email and social networking, I would like to point a few things out about this. First and foremost, it appears as if it wont be released until late this year and I have not seen how this will work in other browsers such as Firefox or Opera, since the screen shots were from Chrome. Don’t get me wrong, I dig Chrome but I like Firefox better right now due to all of my plugins and such. Second, I have to figure that the adaptation rate to this will be fairly minimal as it appears that there might be a fairly decent size learning curve and most people are adverse to change. Third, I would love to see a full demo in action on Wave since I am still a bit unclear as to how it will help me be more productive in the long.
All in all however, its a great announcement and I am looking forward to seeing more when they release more news.
Technorati Tags:
firefox, google wave, WAVE, email, email client, gmail, google maps, opera, email client, software, google application, business, web, internet, web communication, collaboration
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Hugh Gallagher
Apparently it’s written using the Google Web Toolkit, which means it should have good cross browser compatibility. Also the video on the Google Wave homepage demonstrates it being used on a variety of browsers and platforms, including the iPhone.
I wouldn’t underestimate the uptake; look at how many people use social network sites to keep in touch, rather than simply email.
I suggest you watch the video.
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thescrappyemailmarketer
Hugh,
Good point, I saw another dev video yesterday which was a whiteboarding session but it gave no meat. I will look at this one, but need an hour to spare
Andrew
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Hugh Gallagher
Yeah I only watched/listened to the first 30 mins, but it was some good stuff. You’ve gotta love the spell checker!
It’s so flexible, I think Google are going to have some issues with trying to explain to users what Wave is.
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Harsh Agrawal
All I can add here is that Google steals the show from Microsoft 100 million dollar search engine Bing
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thescrappyemailmarketer
I just saw the first 20 minutes and it blew my mind. This is going to be a pretty powerful and robust application
What does your brand say about you?
Andrew Kordek
When was the last time you asked yourself what your brand says about you? Have you asked a customer? Have you asked a prospect?
Often software companies are wrapped up with self promotion and wanting to be that cutting edge companies that they forget to stop and ask those around them how people view them in the marketplace.
Slow down. Stop. And converse with those that are willing to tell you what you may or may not want to hear.
Technorati Tags:
branding, marketing, software, software marketing, brand, image, marketplace
Memorial Day
Andrew Kordek
Since I can remember, I have always associated Memorial Day Weekend as either a time to be off school, the start of summer, a day of coming back in the car from somewhere, a bbq with friends or family or something else fun. While those are fine thoughts and memories, I have in the recent years began to truly appreciate and comprehend why Memorial Day exists.
I have 1 son who is 7 and its great to see him really start to get “stuff”, which is why this Memorial Day I am going to start a tradition with him to participate in activities centered around the true meaning of Memorial Day. I want him to understand that men and woman, young and old gave their lives so we can enjoy freedom. Think about that for a second. Without the sacrifice of these braves folks the people who invented things like the internet, twitter, blogs, cars, eCommerce, the ability to drive to your local grocery store at 2 am for a jelly donut or a bottle of aspirin may not have been born or had the freedom to create these things.
I want to enjoy my Memorial Day weekend with family and friends, but I also want to give back and pay tribute to our fallen heroes. Whether you can attend a parade, a memorial or even shake the hand of a current veteran all I ask is that you try. If you can’t do any of these things because of something, then try to sit still and quiet for as little as 10 minutes or longer in complete silence and think about what these folks have done for us as I am sure you will gain something from it.
Have a safe and wonderful Memorial Day everyone..and God Bless America.
Technorati Tags:
memorial day, USA, united states, veteran, army, navy, air force, marines, coast guard, heroes, America
scoopler..the real time search engine
Andrew Kordek
I was recently turned on to scoopler a new real time search engine that apparently is in public beta. So as any curious person would want to do is go and check it out. I went there did several searches on myself and my current company as I know that I put out tweets and FB updates within the last hour or 2 and nothing came up. Weak sauce!! I then went out and did a search for Seth Godin and it did pop up stuff on him that happend in the last couple of hours.
I poked around it a bit more and so far I am not that impressed with scoopler. Would love to hear if you tried it.
Technorati Tags:
scoopler, scoopler.com, search engine, real time search engine, search
Top 5 Twitter Annoyances
Andrew Kordek
Here are my top 5 twitter annoyances:
5. Having a professional Twitter account and more than 50% of your tweets or people you are following are personal
4. Having thousands of followers and only 42 updates in 6 months.
3. TwitterPorn
2. Doing 10-15 tweets within a matter of 3 minutes
1. RT someone only to replace their link with a link to your own business site.
I welcome any of yours.
Technorati Tags:
twitter, twitter annoyances, top 5 list, things wrong with twitter, tweet annoyances, twitter annyoances, social media, microblogging, business, twitter for business, twitter spam
Wordpress from iPhone
Andrew Kordek
I am testing out the wordpress application from iPhone. Seems to work just fine and it’s smooth.
Might have to blog more now.
trysocio
iphone 4G
Earn Money by shrinking your URLs for Twitter
Andrew Kordek
So I am wondering what people think about this concept. It’s called adf.ly and if you shorten your urls, the users get shown a quick ad before being taken to your page. The more people that click, the more money you make.
Check it out and let me know what you think: http://adf.ly/29F
Technorati Tags:
twitter, url shrinker, money, new media, digital marketing, buzz marketing, viral
Why Twitter and Facebook for Business
Andrew Kordek
Great post by Ron McDaniel about the importance of using FB and Twitter for business.
My take is this: I think they are essential if the activity is done right in addition to a solid email acquisition strategy. To me, nothing is more important than email simply because if you have the person sign up and that is what they want to receive, then you have a captive audience and are more than likely to have their attention. Social Media is all the rage now, but eventually peoples attention span is going to wane.
I welcome your thoughts.
Technorati Tags:
facebook, twitter, email marketing, email, social media, social media marketing, branding, business, marketing, buzz marketing
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Matt West
As a consultant, I see the value of providing an online experience. Although social media is a great example of an interactive digital medium with real power, you have to know how to use it. For many small businesses, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials as they relate to social media.
http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html
See also the ways in which social media and sustainability are aligned.
http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html
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primointeractive
I couldn’t agree more – Communication is the key, as long as the method fits the purpose methods are sure to continue changing.
The one advantage of Social Media is often that the message is pulled by the consumer rather than being pushed at them a la email.
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Nigel
Blogging is the answer, its true social networks drive traffic but blogging on any business idea is still key:)
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Claire
Everybody is talking about Facebook. I hope another company comes out and take over. I kind of hate to see companies getting tooo large. B/c they sort of start monopolizing things.
Twitter's Long-Term Viability
Andrew Kordek
Article over at ClickZ about the viability of Twitter. My thoughts are this…if Twitter is to survive, people must start to learn that it is not about the amount of people you follow, but the realistic ways that you engage with folks via Twitter. It’s not about pushing product or even in some cases self, but its about establishing long term relationships.
I have formed many great cyber friendships with folks and feel that if done right twitter can and will sustain itself only to those people from whom can make it easy to establish a relationship with.
Technorati Tags:
twitter, twitter spam, social media, social media marketing, viability, digital marketing
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ggw_bach
agreed. twitter is about ’social networking’. Maybe in a looser sense than say Facebook. but nonetheless, communications must be key. A 2 way system, not the old broadcast model. Participate, and innovate
Sanity check: The four stages of a typical Twitter user
Andrew Kordek
Blog post over at TechRepublic on the stages of Twitter. I am at Stage 4. How about you?
Technorati Tags:
twitter, stages, techrepublic, twitter stages, digital marketing, social media, social media marketing
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LisaStratus
Magnificent phrase
Must-have features your website is missing
Andrew Kordek
Reid over at iMedia has an article on the must haves for you website. Its a pretty comprehensive list and my only addition would be “real voice”. Keep it real and don’t talk to folks from a marketing/sales perspective. Engage with them in a conversation.
Technorati Tags:
website, value statements, resourcces, feed back, communication, website, branding, voice, web development
3 excuses (and rebuttals) for stagnant email programs
Andrew Kordek
Great article over at iMedia about going beyond the basics of email marketing
Technorati Tags:
email, email marketing, basics of email, preference centers, email data, segmentation
PlayStation phone "could happen"
Andrew Kordek
What? A playstation phone?
What’s next a Prius moped?
Technorati Tags:
software, playstation, phone, new invention, sony, engadget
Will share-to-social work for e-mail marketers?
Andrew Kordek
Great article over at DM News on whether or not share to social is detracting from email marketing’s effectiveness.
My take….no way. Email is email and IMHO will always be needed.
The history of text messaging, the 160 character limit and Tweet messages
Andrew Kordek
Got this from a tweet of Rod Trent: Great little article.
Interesting stuff if you are turning into a twitter nut.
Technorati Tags:
twittter, 160 character, history, social media, social media marketing, text messaging
Facebook Connect Now Live On Digg
Andrew Kordek
p@r@noid
I enabled the feature after seeing on official Digg blog, but It turns out to be very annoying because whenever we digg any article it enable a pop up saying Do you want to post it on facebook.
If you are an active digger who Digg more then 100 posts a day. You will always find this feature very annoying.
Its better to keep a check box, which can be used to publish any dugg article on your facebook wall.
Peter - Software Marketing Secrets 1:52 am on June 9, 2009 Permalink |
Interesting. Although I would say that 66% focusing on online video still is an impressive number.