Tactics for reviving dead email subscribers
Chris Marriott over at iMedia talks about reactivation campaigns strategies and while basic in nature he does have some good point.
One of the things he fails to mention is that reactivation is tough and requires a tremendous amount of patience and testing in order to get it right.
I have often found that articles like this have a good message but fail to convey to the reader that this kind of stuff is really really hard work.
Also, not sure I dig the reference to calling subscribers the “living dead” as I prefer non-engaged, but since it was a Halloween reference post, I wont press that issue. Give it a read and let me know what you think.