Updates from September, 2007 Toggle Comment Threads | Keyboard Shortcuts

  • Andrew Kordek 3:56 pm on September 28, 2007 Permalink | Reply
    Tags: , 1970's games, atari, colecovision, gamers, games, , intellivision   

    Happy Birthday Atari 2600… 

    I am sitting in the Columbus OH airport waiting to board my flight and realized that today in 1977 the Atari 2600 was released. While my house in the 70’s was not an “Atari” house (we were intellivision) I do remember wasting a tremendous amount of time playing a ton of games on that 2600. In fact some of the games are still fun to play today. So for all your Atari heads out there, go and play one on me tonight.

    Intellivision was still the best.

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  • Andrew Kordek 7:57 am on September 27, 2007 Permalink | Reply
    Tags: , business networking, , , , ,   

    It’s about time..I can now add my face on LinkedIn 

    Mike has in my book an “its about time” post on LinkedIn. It looks as if I will be able to add my big bald mug shot on LinkedIn come Friday. I hope I don’t scare too many people away from my profile.

    Word up LinkedIn……its bout time!!

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  • Andrew Kordek 8:00 am on September 25, 2007 Permalink | Reply
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    Can an organization change? 

    Seth has a great posted entitled the “meatball mondae”

    Here is my question..when you work in a organization which totally does not operate with transparency and believes that what you did 3 years ago will work today in technology marketing, how many people does it take to change the feeling of the organization?

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    • Ken Vernon 9:58 am on September 26, 2007 Permalink | Reply

      It is always a leadership issue. It only takes one.

      The boss.

      Enlighten the boss and the rest will follow.

    • thescrappysoftwaremarketer 10:51 am on September 26, 2007 Permalink | Reply

      Hey Ken,

      Thanks for the comment. I believe that my boss is on board and we are trying to create groundswell, but sometimes in a org of 3000 people it takes more than one 🙂 Thanks for stopping by

  • Andrew Kordek 9:33 am on September 24, 2007 Permalink | Reply  

    We need more leads!!! 

    We need more leads!!!! We need them now!!! Marketing sucks and can’t give us leads!!!

    How many times have you heard that?

    Remember this: Its not always marketing’s fault and its not always sales fault. Its everyones fault.

    Do you as a marketer listen to sales? Do you listen to the customers? When was the last time you sat in on a customer call? When was the last time sales sat in on your planning sessions? Is there synergy between you and sales?

    All good questions to ask yourself and ask others around you. Reach out and help and seek to understand.

    I am going to do my part…………….are you?

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  • Andrew Kordek 9:10 pm on September 20, 2007 Permalink | Reply  

    TechTarget Online ROI Summit 

    I am attending the TechTarget online ROI summit today and tomorrow in San Francisco and have been sitting through a number of sessions where alot of industry experts are talking about things from lead nurturing, new media, marketing to CIO’s and predictions for 2008 in online advertising.

    After sitting through several sessions and talking with a few vendors today something has become abundantly clear to me.  It has occurred that the IT marketing landscape is in a state of change and either you as a marketer adapt to this change or be prepared to face some tough realities in the marketplace. I work in an organization which has 100+ people dedicated to marketing and while some of these folks have a decent vision of the current marketing landscape and what it will take going forward, I am becoming increasingly disturbed at the fact that some people are not aware, (nor do they care to be) that this IT marketing landscape is becoming more collaborative, transparent and nimble.  That marketing in IT is not about how many “leads” we can give sales. Its not about feeding the funnel and writing a white paper with substandard content and a huge product pitch.  Its not pitching the latest buzz coined thing of “aligning business to IT”.  Its not about giving things away to feed the sales beast with unqualified leads.  Its not about alot of things…….and yet IT marketing organizations still believe that what we did back in 2004 to get business will work today.

    To me its so much more……its about identifying the customers pain points and offering a solution to solve that pain point. Its about subscribing to the new media platform such as videos and podcasts to produce relevant and meaningful content so that the audience can identify you as a thought leader.  Its not about quantity, its about quality.  Its giving things away such as knowledge so that organizations can leverage your expertise to their business and not a particular solution set.

    I can go on and on and on, but one thing that has come about in my one of being here, that my philosophy of openness, transparency, collaboration, nurturing, new media and relevancy has never been stronger. It was strong before I came here, and I will leave with an even bigger mantra to transform how IT marketing departments approach the world of marketing to IT professionals.

    Look out.

    • Chris Peters 2:47 pm on September 21, 2007 Permalink | Reply

      Thanks Andrew. By far, your best post. I look forward to what you’ll come back with after the conference. Let us all know at Monday’s meeting!

  • Andrew Kordek 10:26 am on September 17, 2007 Permalink | Reply  

    People are talking. 

    Bill at the Buzz Saw on Duct Tape Marketing has a great post on listening to social networks. To me this all ties in with monitoring your brand and understanding what people are saying about you and your competitors. Well said Bill!!

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  • Andrew Kordek 12:17 pm on September 14, 2007 Permalink | Reply  

    Top 5 Corporate Podcast Mistakes to avoid 

    Tony has a great post on the top 5 mistakes when it comes to corporate podcasting.

    I love #4…seems like I have said this over and over and over to marketing folks I talk too.

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    • Chris Hoskin 2:03 pm on September 14, 2007 Permalink | Reply

      Great tips, thanks.

      Chris from rawstylus.wordpress.com

    • talking dynamics 12:20 pm on September 15, 2007 Permalink | Reply

      thanks .
      a si was not aware of that . i hope ill not be doing the same in futuire.

  • Andrew Kordek 1:45 pm on September 13, 2007 Permalink | Reply  

    Do you live in Columbus OH? 

    Do you live in Columbus OH and have experience in project management and the internet? If so, I am currently hiring for an Internet Marketing Coordinator Position located in OH. You can find more about this position here. If you are interested please drop me an email at andrew dot kordek at quest dot com.

    Sorry for the blatant advertisement today, but I am stoked about hiring someone.

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    • Karta Laksana 9:46 pm on September 14, 2007 Permalink | Reply

      I still have a problem of marketing.I try to market efficiently in the free world trade.Despite it’s difficult in developing and marketing I keep trying to expand the business.

  • Andrew Kordek 8:07 am on September 11, 2007 Permalink | Reply  

    Eventgain.net – A Fraud Email? 

    On 2 separate instances I received complaints from customers yesterday after having received and email from a company eventgain.net. The reason for the complaints from these customers is that they use custom email address’ when downloading products from my current company. They then received email from this eventgain.net soliciting them for list append services. Both complaints indicated that we as a company were in violation of our privacy policy. I have since launched an investigation and notified our legal team.

    When I went to visit eventgain.net and tried to call them, all I received was a voicemail. Then when I tried to send an instant message it took 3 minutes to connect and after sending it, it does not appear that it was even sent. So, if for some reason you get an email from a Justin Wilson at eventgain.net, I would strongly advise that you proceed with caution. Something is fishy about them and I will post more once I know.

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    • felix 1:05 pm on June 27, 2008 Permalink | Reply

      I don’t think this is a true story, when we deal with Eventgain, gave us a good emails address and provided best email solution.

      This is a false story

    • Rose 1:26 pm on June 27, 2008 Permalink | Reply

      Big brands like Microsoft also are not full proof. All their new releases have faced with some or the other problem. But they try their best in rectifying all the problems. Same way we can’t expect such a small brad like EventGain to be perfect. They did mess it up with my first project also then later they did exceptional job and I got more then 500% ROI.

      I would recommend get in touch with them they will surely help you as they did with me.

    • thescrappyemailmarketer 3:48 pm on June 27, 2008 Permalink | Reply

      Rose and Felix,

      Thanks for your feedback, but when I checked your comments you both came from the same IP. I find this to be strange in that you both made similar comments within minutes of one another and from the same IP address. Perhaps you are not who you say you are and that what you say is untrue. Sounds to me like you work for this company considering it appears as if your IP address route out of India.

    • Mike 2:32 pm on October 31, 2008 Permalink | Reply

      Thanks Scrappy for the detective work. Got an email and a follow-up call from “Vin Picker” with EventGain and not only did he have a barely intelligible, thick Indian accent, but sounded as spammy as they get. I’m sure they just use a Random American Name generator too.

      I’m willing to bet this is an India-based company that is trying to scam people with their “permission-based” list. Yeah right, I’m sure EVERYBODY on their list is double opt-in. I’ve been getting a lot of these inquiries lately from spammy list vendors. While savvy internet marketers won’t be tricked, I’m sure some fall for their crap.

      You are likely correct that they are both the same person from this company comment spamming you.


    • Kris Fuehr 4:11 pm on January 9, 2009 Permalink | Reply

      Yes, it is true. They are shady. Very nice people when you talk to them, but all a scam. We had a similar experience. We bought a list from them. It was not targeted as we requested – it basically listed the public CEOs and CTOs from all major corporations. (e.g. Bill Gates was on our list – ha).
      I hope we can be part of class action with them. I have filed a report on the “Ripoff Report” for them.

    • James 3:15 pm on March 19, 2009 Permalink | Reply

      Yes, this is a scam. Everything everyone else above is true. I received an email from them. The seemed to check out and were very professional. We looked at their database selects and counts. I issued the insertion order and was required to pay in advance. Now they’ve disappeared with my money.

      I called their number and also got the voice mail of Justin Wilson (or something, you can barely understand it). They are now blocking emails from my company email address.

      It is a scam, 100%.

  • Andrew Kordek 10:09 am on September 10, 2007 Permalink | Reply  

    T-Shirt Giveaway…. 

    We have been running at my current company a T-Shirt giveaway promotion in that we ask the user to download a whitepaper and in return, the first 2500 people will get a free T-Shirt. While it has been successful, I recently came across a T-Shirt that I think a technology company should experiment on a giveaway type basis.

    So without further adieu, give away this THING and I will be first in line to download and try whatever you want me to try.

    I love being a geek.

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  • Andrew Kordek 7:49 am on September 7, 2007 Permalink | Reply  

    Google is 9 today 

    On September 7th 1998, Sergey and Larry officially opened its doors for business.

    Happy Birthday Google.  You sure a pretty mature 9 year old.

  • Andrew Kordek 8:46 am on September 5, 2007 Permalink | Reply  

    Software Marketing is like cooking eggs. 

    Software marketing in its simplest form is like cooking eggs. You can fry them, poach them, scramble, hard boil, soft boil or just eat them raw. In other words, you have a choice on how you want to market software. Don’t do the same thing over and over just cause it tastes good or you are used to having it that way.

    You sometimes will drop and crack your marketing idea, but you need to just keep on cooking. Eventually you will serve up a brilliant campaign which will yield well past what your initial goal was and that is the beauty of it.

    Morale: Keep cooking…keep trying new recipes and don’t be afraid to break.

    • The Software Guy 7:01 pm on October 6, 2007 Permalink | Reply

      Of course, you want to make sure you have a good egg before making the break. No matter how well you cook a rotten egg, it´s still rotten.

  • Andrew Kordek 8:51 am on September 4, 2007 Permalink | Reply  

    Startup Schwag 

    Michael points us in a post about a new company called Startup Schwag. For $14.95 a month (plus s+h) you get a shipment of a t-shirt and possibly other stuff from new startups.

    My opinion…that for $14.95 a month, I should get more than just one t-shirt from startup companies that want to promote themselves. I think a reasonable thing would be 2 things a month. Given the fact that Startup Schwag’s margin might be fairly high and is probably getting the merchandise at barebones cost, it might behoove them to make the monthly hit a little less given the fact that they are a startup themselves. Its also great that the first giveaway is for TechCrunch gear (props to you guys) but TechCrunch is not a startup……Startup Schwag is…..why not give us your stuff first.

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