Updates from January, 2007 Toggle Comment Threads | Keyboard Shortcuts

  • Andrew Kordek 9:31 am on January 31, 2007 Permalink | Reply  

    Nationwide is on your Side 

    ***this post came from an internal blog at Quest (thanks Keenan) and I like it so much that I thought I would put it out to the world***

    You probably know that Super Bowl XLI is this Sunday featuring the Indianapolis Colts vs. the Chicago Bears (GO COLTS). Hopefully it will be a great game but I always look forward to the commercials as much as the game. Advertisers bring their ‘A’ game to feature the most expensive commercials of the year. For the last couple of years, companies have been talking about their Super Bowl ads before the big game and even posting them online before the game (this is great for buzz marketing). One the most talked about ads this year has been for Nationwide Insurance, headquartered in Columbus. Their “Life comes at you fast” campaigns have featured MC Hammer and Fabio in the past; the newest commercial is staring K-Fed (Kevin Federline – the soon to be ex-Mr. Brittany Spears).The ad shows K-Fed in a rap video and then it flashes to him working in a fast food restaurant. I think it is pretty funny but the National Restaurant Association says the commercial “would give the impression that working in a restaurant is demeaning and unpleasant.” I don’t agree with their assessment. If you are making (or married to someone making) millions of dollars and instantly find yourself working at a any “normal” job that quickly it would be funny. They could have shown K-Fed working in marketing at a software company writing a post for blog, but I don’t think the audience would understand what was going on in the 30 second spot.

    I bet Nationwide is loving this…they are getting tons of free exposure from the restaurant association asking them to remove the commerical.

    Check out the commercial at http://www.nationwide.com/nw/featured-ads/index.htm?WT.mc_id=rollinVIP0207 and let me know what you think.

  • Andrew Kordek 10:22 am on January 30, 2007 Permalink | Reply  

    Your reputation is everything 

    I have assumed the unofficial role at Quest as the reputation monitor. I track hundreds of keywords and subscribe to well over 100 feeds all with the purpose of knowing that when someone says something about Quest, I will know about it.

    I am curious to know if anyone in any of your organizations do the same thing either on a smaller or larger scale? Do you have a team of people looking at what people are saying on the internet? Do you respond?

    I think reputation monitoring is not new, but it is fairly new on the internet and as technology conitinues to evolve along with the adaptation of blogging and other platforms for professional and social pontification, reputation monitoring will become a critical aspect to the success of companies.

    As always…let me know what you think.

    • Will Critchlow 3:57 am on April 10, 2007 Permalink | Reply

      Hi Andrew,

      Reputation monitoring seems to be in the news quite a lot at the moment (did you see the recent Wired story that touches on this kind of thing: The See-Through CEO?).

      Based on a need we had to track this kind of thing internally (and for clients), we developed Reputation Monitor – a tool designed to mean that (hopefully) we will only need to subscribe to one feed to monitor all the news – it aggregates and filters from loads of different sources.

      It’s available now to try out – we’re going to be doing proper publicity over the next week or two.

      Give it a go (there’s a free version) and let me know what you think – we’d love to hear any thoughts you might have – you are obviously experienced in doing reputation monitoring…

      All the best

    • thescrappysoftwaremarketer 8:28 am on April 10, 2007 Permalink | Reply

      Thanks Will, I will most certainly try it out.

  • Andrew Kordek 1:40 pm on January 29, 2007 Permalink | Reply  

    Paperless Insurance….what the….? 

    Paperless insurance…surely you are kidding me right? How many of you have had to fill out something in insurance, in triplicate and make like a bazillion copies of it? How many of you would expect that the company on the other end has an entire warehouse of paper, mountains of paper, files upon files and keeps all of the paper company reps happy and fat in the wallet?

    About a year or so ago, my wife’s insurance agency decided to go paperless. They are one of the largest insurance brokers in the state of Illinois and one of the most progressive I have seen when it comes to implementing technology. At first it sounded like a pain: take all of the existing paper files, scan everything in and save it. Sounds easy right? I don’t know about you, but I have been to her office about a dozen times in her 14 years of being there and have seen some of the files…..they were not small. Then if they write new business, they must take everything they collect and do it all over again. Its now Jan 2007, and everything seems to be running smoothly on their end.

    I must say that I am quite impressed with them. They seem progressive enough to want to adapt to their ever changing marketplace and seem ready to handle it. I just hope that they have a great backup plan when it comes to all of that data 🙂

  • Andrew Kordek 9:59 am on January 26, 2007 Permalink | Reply  

    SenderID and Domain Keys 

    One of my many duties in my current position at Quest is being in charge of email marketing globally. I have been doing some deliverabilty testing lately and noticed that our deliverability rates have been declining. Recently we have turned the corner on an issue with SPF and feel that our deliverabilty numbers should now trend upwards. However, I am curious to know if anyone out there is actively engaging with Domain Keys or Sender-ID. I understand how the technology works, but wonder if any of you have actually implemented anything to do with them.

    As always, I am looking for ways to increase our effectivness of our email marketing efforts and any help would be greatly appreciated. Happy Friday to everyone…..

    • Craig Spiezle 1:01 pm on January 26, 2007 Permalink | Reply

      Sender ID has been in full production for over a year at Hotmail (as wll as being utilized at AOL, Gmail and others). When appying sender / ip reputation to the verdict result it is reducing false positives and improving deliverability of legitimate email. more detailed info is at http://www.microsoft.com/senderid.

      You shoud attend the upcoming industy conference focused on Authentication in Boston in April http://www.aotalliance.org/summit2007/

    • Alan Hume 2:32 pm on January 26, 2007 Permalink | Reply

      SPF, Sender ID, and Domain Keys are just part of the equation. Reputation is the other part. Even though you implement these technologies, if your IP addresses are flagged as cluprits of spam your delivery rate will be low.

      There are discussions about it on Dot Email

      Alan H.

    • thescrappysoftwaremarketer 2:57 pm on January 26, 2007 Permalink | Reply

      Thank you Craig and Alan. I appreciate the feedback.

  • Andrew Kordek 10:35 am on January 25, 2007 Permalink | Reply  

    Are Podcasts worth doing? 

    Ron McDaniel had an interesting post yesterday about Podcasting and whether or not they are worth doing. At Quest, we started doing podcasting last year and there was a huge surge to get them done in late Q2 and early Q3, then they fell off dramatically in Q4 and we have none really scheduled for Q1. I think one of the things that our Product Marketing Organization struggles with is that they are not “lead generation” activities and therefor not really worth doing since I am sure most of them are judged in some part by the number of “leads” they bring in through their efforts.

    While I understand their take on that, I also am having a hard time in educating them that Podcasting serves a better purpose than to just generate leads. Its all about gaining buzz and providing relative content out to the masses and showing our target audience that we are truly the innovators and educators in our space. I am curious to know if anyone out there has faced a similar issue and what they have done to perhaps educate folks that Podcasting is worthwhile.

    Any help would be appreciated.

    Rons post can be found at: http://blog.buzzoodle.com/index.php/2007/01/24/is-podcasting-worth-the-effort/

    • Anony Mous 1:54 pm on January 26, 2007 Permalink | Reply

      It’s always challenging justifying the “non-lead-generating” activities marketing does. I work in PR myself, which faces similar issues. Its value is hard to quantify.

      The way I justify it is to say that activities like podcasting, analyst relations and contributed articles add value by making the sales process easier. They may not generate a lead, but they make a lead easier to get because a prospect is more likely to click or sign up for something when they’ve seen stuff that gives the vendor credibility. And all the way along the sales cycle, the vendor’s profile and credibility help make the sale happen, give the customer confidence that they’re making the right purchase. You get the idea.

    • Buzzoodle Ron 4:07 pm on January 26, 2007 Permalink | Reply

      That is an excellent point. We also have to educate that Buzz is not sales. It is buzz and may generate leads at some point, and makes it easier to close sales.

      I think the difference today is that small businesses can generate big PR and buzz that only big budgets could typically generate in the past. But you still have to be enlightened enough to understand it is a long term strategy that will be hard to measure in the short term. If you do not keep at it, it will certainly fail.

  • Andrew Kordek 11:21 am on January 24, 2007 Permalink | Reply  

    A little self/company promotion 

    Ok..I dont normally like to push things to hard when it comes to Quest and the things that we do, but I have too in this case. We had a contest at last weeks sales kickoff called Quest Idol. It basically runs along the same line as the regular American Idol, only Quest folks were encouraged to audition and send in stuff. There is another overarching contest which is now for everyone in the company to submit their entries and I cannot wait to see the entries.

    Anyway..these dudes from Columbus submitted the video below and it really is so creative. They were able to lump in some technical jargon, our products and humor to really give really good entry and eventually a winning one last week. I posted this on YouTube yesterday and it has been really exploding with views. I think as of last night we had over 1900 views and were ranked like 41st in terms of Director ratings. Give it a whirl and let me know what you think.

    • Chris Hoskin 11:40 am on January 24, 2007 Permalink | Reply

      Brilliant stuff. Well done!

      Its a great video – but the context behind it is what matters. Its only worth doing things like podcasting and video trails IF they make a difference………and the internal morale boost and shot in the arm this contest (and the content) will have provided will have been low cost and highly effective.

      Right now I call that Strategic Alternative Marketing.

      Thanks for sharing. It really made me smile being in the high tech industry myself.

      Chris @ rawstylus.wordpress.com

  • Andrew Kordek 11:02 am on January 23, 2007 Permalink | Reply  

    Software for the visually impaired 

    So out of curiosity, I did a google search to see how many companies provide software for the visually impaired and to my surprise, there was more than I thought. I found one company Software Express who appears to be out of the UK. It appears to be somewhat decent software and I think it is great that they have this software to assist the visually impaired.

    However, how does this company market its products to those that are visually impaired? I would think that most of it comes from word of mouth, or from organizations that those that are visually impaired are registered with. Anyway, I would love to hear from anyone who markets tough or really niche market software to let me know how they do it.

  • Andrew Kordek 11:39 am on January 22, 2007 Permalink | Reply  

    Online Marketing….with little money 

    There was a recent article posted on marketingprofs.com talking about online marketing on a shoestring budget. The author Jodi Bash makes a couple of really good points in her article, but seems to have left out a couple of different angles that you should be aware of.

    First off, I am a big believer in worth of mouth marketing. Companies should look for a way to create awareness of their brand via word of mouth and the web is a perfect way to do this. Working with influential bloggers in their respective industry is a great start. Second, a company should start a blog of their own. They can provide insight about their industry as well as act as experts all while providing a subtle way to push product.

    Second, a company can do podcasting relatively cheap and offer up some more insight and expertise into their industry. Anyone can podcast and companies should really look into all cheap forms of media to promote brand and product.

    Third, do something that will create a little buzz within the industry. Renaming a town is one thing (thanks Mark Hughes) but doing something that will attract attention within your specific demographic group of prospects is another. Whatever your industry or product is, there is certainly ways to get a level of buzz going for very little money.

    The above to me is just the tip of the iceberg IMHO. Comment on this post and give me some insight on your company and I can perhaps add some insight into other ways to do stuff online for very little money.

    I would love to hear from some of you on some of the stuff that you have done online that cost next to nothing.

    Again Jodi made some good points, but there is a ton more that people can do online to get their company notices. Heck, I dont want to give away all of my secrets 🙂

    As always, let me know what you think.

  • Andrew Kordek 5:31 pm on January 19, 2007 Permalink | Reply  

    Creating a Podcast Program 

    I found this really great article from the folks at marketingsherpa.com that talks about the 10 steps an organization needs to take in order to deploy a podcast program.  We have done some podcasting in the past at Quest, but have fallen off the wagon a bit and would like to get back on it.

    Article Link:  http://www.marketingsherpa.com/sample.cfm?ident=29841

    Enjoy and as always, let me know what you think.

  • Andrew Kordek 9:18 pm on January 18, 2007 Permalink | Reply  

    2006 and now 2007. Software Marketing is heating up. 


    As I sit on the flight on my way back from California thinking about the year that is to come and all of the work that is lying before me, I can’t help but be reflective on what went right and what we still need to either improve upon or do in 2007 at Quest.

    First, what went right:

    1. We successfully deployed a couple of programs that are now being replicated throughout the company. We started the idea of giving away things such as iPods and Xboxes to folks who downloaded our software. We gave 1 of these items away a day for either 40 days or 15 days for 3 really successful campaigns. I was able to get some feedback from the sales folks that these campaigns were successful, but have been unable to track really how much revenue came from them. Right now we have no way of telling what sort of impact marketing has on revenue, but that will soon change. We have a new group dedicated solely to metrics and am totally stoked to work with them as they are very talented.
    2. We managed to really breakout and do some really fantastic email campaigns. Since I am in charge of running all of the email campaigns globally for the company, I tend to see a lot of the creative and manage to read about 75% of what send out. Our contingent from our APACJ region has really come on strong and am really impressed by their style and they way that they communicate with our customers and potential customers. I have been preaching for years that messaging should be short and concise. The creative should not be overwhelming and we should be careful as the number of times we hit the database of folks so as not to confuse them on message. So far, some have listened to my guidance and some have not. I find it difficult to understand that when some people send the message to us that it is so long and so chock full of information, that if they themselves would actually read it if it were delivered to their inbox. Granted, I am all for giving out some details, but there is some stuff that I seen both inside and outside Quest that is so long, that I need to scroll and scroll the actual email to get to the root of what they want me to do.(or consequently unsubscribe)
    3. A lot of other things went right and to spare any more bullet points, I am just going to name them. A. I have a great staff of people an although 2006 was a year of change and diversity they all came thru with flying colors B. I managed to make people aware that people are talking about Quest in the blogosphere…..yes…I only made them aware….see below for more. C. I found my place in moving to a new group within Quest. Before I was in corporate marketing, which while was great cause I had a great Director leading the charge for my group, she was also so busy that I felt she felt bad for sometimes neglecting me. Love ya Terri, but my move to the Internet marketing group was the best move…. D. My group came into my own in 2006. We managed to break down the walls that my team was solely focused on email marketing and managed to establish ourselves as a force to be reckoned with….hence the budget increase for 2007. E. A whole lotta other stuff that I can go on and on, but for this purpose, I will leave alone.

    What we need to improve upon and do in 2007:

    1. We need to start to think a little more outside of the box when it comes to campaign giveaways. We need to become more creative rather than to just giveaway things just to try our software. While I am sure that we will run a few of the just pure giveaway campaigns, I am confident that we will break this barrier and really come thru with some other really cool things.
    2. Email marketing. While it was a thing that we did right in 2006, we can always get better. I need to ensure that I motivate all of marketing become more strategic in our email marketing. People need to understand that hitting our house lists is not free, that there is price associated with everything. We need to button down the content, make long things shorter and short things a little shorter. We need to not promote everything to people and we need to really measure the metrics. We need to identify the things that are going right and what they are and duplicate them. I plan to run monthly training calls on email marketing and if I get 33% of the folks to attend, I am a happy camper.
    3. Elevate and educate. I need to get my team more involved in training and get them elevated even greater in our company. If can I foster the attitude and need for 2 of them in their abilities, it will be like email marketing…….that the marketing org or the company for that fact cannot live without them……job security as I would call it.
    4. Get the leadership to talk..err…blog or even be visible to the masses. I am amazed at the amount of experts we have on staff at Quest. We have so many great people and I am making it my mission to get them started on a voicing there expertise to the world. I am sure that they have a lot to say and people will want to listen. I just need to convince them that we are in a new age of marketing and that we need them to become a voice for Quest and a voice for their respective discipline of expertise
    5. We are in a new age for marketing. Long gone are the days that print advertising works in our business….heck even traditional outlets in online advertising are faltering in some cases. I need to make sure that we foster a word of mouth touchpoint for everyone in the blogosphere. People are talking about Quest, and if we don’t acknowledge or respond, we are doing ourselves a disservice. Even a thank you or a response can carry a lot of weight these days. Technology bloggers are influential and a lot of white papers are indicating these days that a lot of buyers trust bloggers and look to them when making a purchase.
    6. We as a company need to be proactive in pursuing influential people outside of Quest and get them our tools for free to try with the hopes that they will talk about it. I am by no means saying that we should pay people to do this, as one it is illegal and two it’s a bit cheesy to ask someone to write about us and pay them for writing a good review about us. I would rather see someone who is a technology professional take our software, use and write about it because they see value in it and because they truly want to write about it.
    7. My director the other night during a toast indicated that he was going to “let me loose” in the way that I do things. While I think this is great, I want to ensure that when I go nuts and do some really unconventional things, that I am not hindered by other group’s reluctance to believe in what I am doing. I mentioned above in the things that went good, that I switched groups within Quest and am now under the direction of Internet Marketing. I think that was the best move Quest has ever made with me. I am under the direction of an individual who like me thinks outside the box and is willing to take risks for the reward. I am counting on his clout to get things pushed thru when we decide to do something unconventional.

    There are other things that I think went right and other things that I would like to accomplish in 2007, but for the sake of those readers and the length of this post, I will gradually talk about them and the above items as time wears on. However, for now, I am stoked for 2007 and I hope that the folks I work with are as well.

    As always, let me know what you think.

  • Andrew Kordek 11:10 pm on January 17, 2007 Permalink | Reply  

    Flight delays and Augie Nieto 

    So I was supposed to go back home to Chicago today….but my flight was cancelled and due to a roundtable I was to have with our CEO and President at Quest, (which was awesome by the way) I am now forced to stay in Anaheim another day and fly out first thing tomorrow morning. While its a bummer that I wont be home to sleep next to my wife this evening, this time alone will allow me to do some necessary housecleaning on my laptop and get some work done that I would normally not have time to do.

    As our sales kickoff came to a close we have a really incredible final session today culminating by a wonderful presentation by a man named Augie Nieto. Augie sits on the board for Quest and to be honest up until today, did not realize how fascinating this man is. In March of 2005 he was diagnosed with ALS and has formed a marketing alliance with the MDA in the form of AugiesQuest. He and his wife spoke to us for over an hour and while I wont give away all of the speech, it has touched me personally. This man is positive and so caring and you can really see the genuineness in his eyes. I have heard and have seen some pretty incredible things in my life and I have to say that this ranks in the top 5 of the most incredible things I have witnessed. His strength, courage and overall approach to life is one that many people should try to model themselves after. I for one will take much of what he said and will try to implement in my daily life both professionally and personally. (beginning with 3 cups of tea)

    I plan to blog more about Augie in the near future but for now, I think it would be worth your while to visit his site and learn a little be more about his cause and the man himself. I am proud that he is on the board of Quest and I am honored and humbled to have heard him speak.

    • Nadia 1:59 pm on January 23, 2007 Permalink | Reply

      I too was really touched by Augie’s presentation, and the “3 cups of tea” story was the first one I shared with my boyfriend at the end of the day… The strength and courage he has to bring into every day is amazing. I especially appreciated his comment on having the choice to hole up in his home when he got the disease, or continue to be an active life participant. Upon making the decision to live, he renewed his wedding vows at a huge celebration party, started his organization, and has been making a greater difference in the world than most people. Augie is inspiring!

    • lou freda 12:55 pm on June 19, 2007 Permalink | Reply

      this is truly a sad story about Augie– I would wish ALS on no person, for this is a tragic disease. I am happy to read these articles that because of ALS, Augie realizes the true meaning of family and humility. This Augie however, was not as the same man as today. I do not wish to speak of him in negative tone, but we all have two sides. Hearing his passion for Augie’s Quest has be an epiphany of sorts for me in that this a released a strong resentment to him. I know Augie from working and reporitng directly to him at Life Fitness In corporate life the best way to describe him was as a tyrant. In working for Augie, regardless of level, he would cannabalize your soul and your self respect. Yes he was the pioneer of the modern fitness world, but his ego grew as the industy did. I guess you could state he was the Dennis Kozlowski of the fitness industry. I feel that we should not immortalize a person until all sins of the person have been exposed.

    • Tim 12:44 pm on November 13, 2007 Permalink | Reply

      Lou Freda, or whoever you are, could you be any more of a tool?

      What kind of person chooses this opportunity to vent some petty vindictive hostility they can’t let go of? Do you have any compassion or humanity at all?

      I, too, worked for Augie at Life Fitness and regard him as a successful leader and entrepreneur who, like any other human being (and especially any other CEO) was complex and full of both admirable traits as well as flaws. We all are.

      I think it is tragic that, regardless of how unfairly you may have been treated or how unsatisfying your personal experiences with Augie were, you decided this place and this time represented the appropriate forum to cast your own personal stones at him. Given the object of the publicity you seem to disdain, it would appear that you would rather individuals like Augie sit and do nothing rather than get off their ass and try to help others. Which is apparently what you must be good at.

      Get a life. Ever hear the phrase “don’t kick a man when he’s down”? Aren’t there any kittens you can go kick?

    • lina nehme 12:52 am on March 14, 2008 Permalink | Reply

      I would like to reach augie foundation .my husband died of als and his name was also augie

    • Angie 4:00 pm on April 10, 2008 Permalink | Reply

      I worked for Augie at LifeFitness and it was the BEST job I have ever had in my life. Augie is a leader who is courageous, inspirational, fun, energetic, and a very kind man…I loved working with him and for him. I have told numerous people about Augie and have nothing but admiration for him.

      When I think of Augie the one word that comes to my mind is “inspiration”. He inspired all of us with his leadership, vision, and his belief that we could WIN. And, win we did. But more than winning, Augie had the love and respect of his employees. Everyone I know that I worked with at LifeFitness loves Augie. It’s been 7 yrs since I’ve worked for Augie but I can tell you that all I have to do is shut my eyes and I can go back in time and see the warm, caring, and inspirational leader that led our company to great success.

      All good things…come by grace… In my own journey I have learned that life holds deep and profound lessons…and that God still holds the key and can and will give Augie the miracle. We all need hope, faith, and love…and the greatest of these is love.

      Augie we all love you…we have not forgotten you. You touched our life as a leader and you continue to touch our life with your courage!


    • Listner Ulrich 2:43 am on June 15, 2008 Permalink | Reply

      Sehr geehrter Herr Nieto,
      ich möchte sie unterstützen etwas gegen die Krankheit ALS zu unternehmen. Auch ich leide unter diese Krankheit. Da ich kein englich beherrsche schreibe ich alles in deutsch.
      Wie und wo kann ich Ihnen helfen?
      Mit freundlichem Gruß
      Ulrich Listner

    • Greg 8:35 am on August 31, 2009 Permalink | Reply

      I also worked with Augie at Life Fitness for many years. This man changed my life. He made me a better person, better husband and better father. Most recently he’s inspired me to, “Live a M.A.D. Life”, a life that Makes A Difference in the lives of others. For every Lou(ser) above, there are thousands of people like me. People that have been touched and driven by Augie to make a difference.
      If you want to “Live and M.A.D. Life” support Augie’s Quest. If you exercise in a fitness facility, tell the people that work there about Clubs For The Cure and send them to this website, it details the “12-Days of Fitness” campaign to rasie money for ALS research (it will also help your facility reach new members): http://metrickserver.net/augie/
      This is where you can Make A Difference and help find the cure for ALS.


  • Andrew Kordek 5:26 am on January 17, 2007 Permalink | Reply  

    In the land of happiness 

    For the last several days I have been in Anaheim attending our annual sales kickoff event for Quest. I have attended about 5 or 6 of these over my career and I have to tell you..things have really changed. It used to be that we would fly out the entire company to one location and then attend meetings and parties and get pumped up for the year. I remember the days where I would see the Euro contingent of sales folks out all night partying and then coming into the morning sessions wearing the same outfits as the day before. 🙂

    Since we have gotten so big we now have 2 kickoffs (Anaheim for NA and Paris for the Euros and Select APACJ folks) As I looked around the room yesterday and today, I can help but become reflective on how far we have come as a company. There are so many people and so many different groups and products and messages and stories that by the end of today, I was completely overwhelmed. I guess this is a good thing, but I am going to need to sit down and prioritize what I would like to focus on over the next 12 months.

    2007 will be an exciting year for Quest and the entire software industry….and I cant wait to start telling everyone about what I plan to do. Bring it!

  • Andrew Kordek 4:41 pm on January 12, 2007 Permalink | Reply  

    My how far we have come… 

    Found this on YouTube….this was 1984. I was a sophmore in high school at the time. Seems like yesterday, but man on man check out the floppy’s. Enjoy:

  • Andrew Kordek 8:59 pm on January 11, 2007 Permalink | Reply  

    How much email do you read? 

    I have long had this discussion with many of my fellow marketers about email and how much we get and how much we read.  Ok..show of hands..if you get a ton of email, how long do you spend reading it? 5 seconds? 10 seconds? depends on who its from right?

    If I get an invite from a company inviting me to something, or asking me to do something, I scan the subject line and maybe spend 5-10 seconds in the body.  So why are most emails that I get of this nature way long..telling me everything I need to know about them, their company, their product..blah blah…..  The only exception to this rule I have seen is Apple.  Their emails are short, to the point and grab me.

    Most of us don’t have time to read and scroll and read and scroll to find out the nugget at the end…..just give it to me straight…and be simple.

    Curious to know what others think.

  • Andrew Kordek 3:22 pm on January 10, 2007 Permalink | Reply  

    Second Life and Marketing. 

    I have read quite a few articles about Second Life these days. Alot of companies are moving “in” so to speak to this virtual world. I have been to the Dell Islands, The Starwood resort island and other corporate venues and everytime I am there no one else is. I maybe see 2 or 3 people but there really isn’t anything to do there. I am thinking that if a company wants to get into SL, that they need to have some sort of presence in there everyday to “man the farm” Its great to build a place on a island, call it your own but if nothing happens in there, it seems that you spent alot of money on a piece of land with nothing to show for it.

    I am curious to hear the opinion of people who are in SL regularly about these companies and their islands as well as anyone who works for a company who is branded in SL.

    Interesting article that I just read about SL: http://www.imediaconnection.com/content/13152.asp

    As always, let me know what you think…

  • Andrew Kordek 2:52 pm on January 8, 2007 Permalink | Reply  

    Football is in the air 

    As the college football season draws to a close tonight with the national championship and the NFL playoffs in full swing, I am now getting a little depressed to face the next few months with sports.  I don’t watch basketball or even alot of baseball, because not only do I not have alot of time, but because it can be time consuming.  I live for football and I will begin the countdown to the next season right after the superbowl in Feb.  Speaking of the superbowl, we are all hoping that our beloved Chicago Bears will be playing there, but they have a tough road ahead of them.

    I found out this weekend that the Bears will be playing Seattle this Sunday, only the bummer with that is I will be on a plane to California for Quest Software’s annual sales kickoff meeting and will miss the whole game.  I am however going to bug the flight attendent to see if she can get the captain to give us updates while we are in the air.  Otherwise, the moment that we land in Orange County, I will be on the phone with my wife to see how they fared.

    While on the subject of football..here are my predictions:  OSU will win tonight….Chicago will beat Seattle and then N.O., but will lose to SD in the super bowl.  I work with a bunch of people from Columbus and they are just about as nuts as us Irish fans and while I really have nothing against OSU its great to get them all riled up as fans cause they take it so seriously.  My famous way of getting to them is to sneak in the graduation rate of OSU players and the fact that the have this player who keeps getting into legal trouble and making national headlines.  Anyway, its all in good fun and I am glad they have something to cheer about in Columbus.  It would be even better if they had a pro team, so I could get my digs there, but I have to settle for the Bengals or Browns which really isn’t that hard to do.

    What does all this have to do with software and marketing…well not that much except that I am sure that there is alot of software that goes into running tonight’s game and other sports programming as well as how well OSU markets their team. Heck on the news this morning, they had a picture of this really overweight dog wearing this ridiculous OSU hat…It wasn’t just an ordinary hat or something, it was one which was like made specifically for this dog,  which in itself is a bit weird.

    Anyway..good luck to OSU tonight…and if you are Columbus based employee, have a great time and I will be sure to see if I can schedule a sunrise meeting to talk about the history of marketing or something really boring. 🙂

  • Andrew Kordek 3:48 pm on January 5, 2007 Permalink | Reply  

    Tech Brief or White Paper 

    Ok..so if you are an IT person, what gets you more excited to read, a tech brief or white paper?  There has long been a debate at places that I have worked saying that one is better than the other and I am interested in hearing from any of you on what is better for you to read.

    Lastley, I have a survey question for you….or better yet a survey incentive.  Lets say that you as  a member of the IT community have some valuable information that we want you to share with us. Is  is a real pain for you to fill out survey’s with no incentive or would you rather  have some sort of  nugget of of incentive  be offered to give us  what you need.  We plan to  do quite a few survey’s this year and I want to know what gets you excited to fill them out.

    As always….let me know what you think.

  • Andrew Kordek 8:51 pm on January 4, 2007 Permalink | Reply  

    13 Biggest Marketing Budget Mistakes….how many do you recognize? 

    I ran across this great article from marketingprofs.com about the 13 biggest marketing budget mistakes and how to avoid them and it really made me think about how many of these companies make. Anyway, check it out….I learned something from it.


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