Tagged: IT Toggle Comment Threads | Keyboard Shortcuts

  • Andrew Kordek 7:19 am on November 25, 2008 Permalink | Reply
    Tags: , apple commerical, , , IT, , quest software, , , , software support, ,   

    So not an Apple commerical 

    I am curious as to your thoughts on this apparent attempt to imitate an Apple commercial

    Technorati Tags:
    , , , , , , , , , , , ,

    • Michael Stephenson 3:04 pm on November 28, 2008 Permalink | Reply

      Hi, the first thing I have to point out is that this commercial has absolutely no mention of what the Quest software can do. As a customer I would be more interested in relevant issues how user friendly it is, if it monitors a wide range of different devices and servers and the scalability of the software among others. (lets not forget affordability too.)

      This commercial reminds me of a magician that distracts you with a shiny object so you take your focus off what is really important.

  • Andrew Kordek 9:56 am on January 11, 2008 Permalink | Reply
    Tags: activision, guitar hero, IT, , , personalization,   

    What IT Marketers Can Learn from Guitar Hero 

    Barry Harrigan over at Accelerating IT Sales has an interesting post about what IT Marketing folks can learn from the personalization feature of Guitar Hero. While his logic seems simple enough, getting web folks into a development cycle to produce something like this is hard, especially in a large organization. Tell me what you think

    Technorati Tags:
    , , , , , ,

    Del.icio.us Tags:
    , , , , , ,

  • Andrew Kordek 10:36 pm on November 18, 2007 Permalink | Reply
    Tags: DBA, , IT, , , PM, product management, , , sticky   

    Software Marketing for Idiots 

    So you work in software marketing right? Here are a few simple rules to live by if you are a product marketing, PR/AR, internet marketing, eCommerce or anyone related to marketing the product

    1. Keep it simple. (make the message simple and make it stick.)

    2. Make it easy to understand.

    3. Don’t ask for much

    4. Success is not dictated by the amount of leads you generate

    5. A new relationship is harder to make, than trying to keep the existing one going

    6. Watch, learn and listen to those around you.

    7. Hear what others have to say about you in the marketplace. Reach out and respond

    8. Try something new.

    9. Talk to your customers.

    10. Don’t undermine those that have expertise in their respective areas.

    I can go on and on and on…………………perhaps for more posts down the road.

    • ahndunk 8:59 pm on February 14, 2008 Permalink | Reply

      Thanks for your information. You are right, software marketing is a little bit easy if you try all the tips above. And the most important points is talking to your customer and try to keep them to always become your customer. Get new customer is more difficult than the existing one.

  • Andrew Kordek 9:04 am on November 14, 2007 Permalink | Reply
    Tags: , , , IT, , promises, ,   

    Top 10 Promises never to make in marketing 

    Throughout the years I have been in marketing (and even when I was in sales) I have learned not to make to many promises that I could not keep. Here are some of the classics as I would like to call them in software marketing

    10. Sure…lets add one more profile question…we can use that data

    9. We absolutely can run this as a closed loop campaign

    8. Targeting IT Managers is not a problem…not many people do anyway

    7. You want to purchase a list of SAP install customers who didn’t buy Peoplesoft running Tomcat in a heterogeneous environment so long as they aren’t running Sybase….sure..let me look into that for you.

    6. You want me to create an email with a video embedded so as it delivers it plays automatically and oh…you Mr. Salesperson want to sent it in outlook…hmmm..let me check into that

    5. I can certainly look in switching our current email structure to send out all pdf files rather HTML

    4. You want more “flare” on the webpage…can you describe “flare” and let me look into it

    3. I can certainly look into creating buzz for your event (wish I knew what they were doing)

    2. I can have it for you next week

    1. Let me whip something up for you.

    Technorati Tags:
    , , , , , , ,

    Del.icio.us Tags:
    , , , , , , ,

  • Andrew Kordek 9:06 am on November 9, 2007 Permalink | Reply
    Tags: , , community, , evangelist, IT, John Jantsch, , , podcast, , , , wiki,   

    Branding For a Software Company 

    John at Duct Tape Marketing has a great definition of branding that I would like to share:

    Branding is the art of becoming knowable, likable and trustable”

    So with this definition in mind, how can something like this statement above apply to any software company of any size? Does Microsoft or Oracle need to brand their software anymore than they already have? Some people trust and like Microsoft and Oracle and some people don’t. I think more where this applies to is company’s who have a multitude of products or services and are well known in the marketplace for some piece of software.

    Branding takes alot of patience, time, money and creativity. You cant just buy a Super Bowl Commercial and expect that it will instantly brand you. (ok..maybe GoDaddy is a bit of an exception) Buying the back cover of trade magazine is a good start but for some is expensive. I feel that in todays transparent world, a great way to brand yourself is to open up the doors, knock down the walls and show the IT community that you are all about collaborating and solving the pains of their world as well as being a thought leader in your respective marketplace. You can have the best products in the world, but if you play the secracy game with the public, branding will be difficult.

    Here are a few (yes a few) ways to build a good brand in software

    1. Start a blog. A good blog..not a chest pounding advertisement, but one which adds value to your expertise

    2. Hire an evangelist.

    3. Build a wiki or a community centered around pain and have that evangelist dedicated to fostering both

    4. Educate educate educate through as many new mediums as you can (podcasts, video, white boarding sessions etc….)

    5. Do a super bowl commercial (kidding)

    6. Do things that are fun for your audience…show them that you are real

    7. Monitor your reputation online and comment and acknowledge people that talk about you and your industry.

    This is just a start, but if you manage to do the above you are well on your way to branding your organization

    Technorati Tags:
    , , , , , , , , , , , , , ,

    Del.icio.us Tags:
    , , , , , , , , , , , , , ,

  • Andrew Kordek 6:41 am on November 2, 2007 Permalink | Reply
    Tags: , community2.0, IT, , , , ,   

    Online Communities – IT or Marketing? 

    I was speaking with a close colleague yesterday and she is faced with an interesting situation in her organization. Her organization is a medium sized software company with about 5 online communities. There is a raging debate within her organization about who should own the online communities: IT/R&D or Marketing. Marketing has a clear path for growth of the communities in that they want to make them more issue based as well less branded (yea…go figure..a marketing person who wants to brand what they do less). She would not disclose with me what the goal/future plans are of the IT organization.

    There have been numerous meetings with management of both sides and no decision has come as a result. I have done some preliminary research on this subject and have my own opinion, but curious as to what you have to say. Let me know what you think.

    Technorati Tags:
    , , , , , , ,

    Del.icio.us Tags:
    , , , , , , ,

    • itmarketeers 9:57 am on November 3, 2007 Permalink | Reply

      In my view marketing should own management and facilitation of (online) communities. It takes greater dedication, resource and commitment to manage 5 online communities then most parts of the organizations are willing to commit to. Marketing also needs to be responsible for keeping a tab on messaging and branding to the members. Communities are part of the marketing mix and potentially take a big share in a company’s go to market strategy.
      Other parts of the organization like IT/R&D should participate in the communities providing content, collaboration with members, and taking feedback (etc.). They should be able to do this without being constrained by the logistics of running a community.
      My two cents….

    • thescrappysoftwaremarketer 9:13 am on November 5, 2007 Permalink | Reply

      Thanks for stopping by my blog and for your insight.

  • Andrew Kordek 7:44 am on October 26, 2007 Permalink | Reply
    Tags: , IT, , , , ,   

    Building an online community for software companies – Step 2 

    Once you answer the tough questions that I laid out in Step 1, then you are like 10% of the way there. Step 2 is easy….not. You will need to select a platform from which to build your community on. Some questions to ask your organization are.

    What are your hardware needs?

    What sort of software do you need to run it on? (sharepoint, jive, windows community) and do you have room of systematic growth?

    In regards to the software being chosen you will need to ask a few things such as ease of use? Compatibility with existing systems in house? Development and integration time. Scalability? Long term commitment? ROI? Real vs. virtual costs.

    Alot of things need to be considered on the technical end of the house before you proceed. While I am not the most technical person around, I can tell you that depending on your needs, there are several fine open source software solutions as well some commercial products as well.

    All in all, the technical end might seem like a big hurdle for some, especially in certain organizations where resources are scarce. Part 3 coming soon.

    Technorati Tags:
    , , , , , ,

    Del.icio.us Tags:
    , , , , , ,

  • Andrew Kordek 7:28 pm on October 24, 2007 Permalink | Reply
    Tags: , IT, , , , ,   

    Building an online community for software companies – Step 1 

    Want to build an online community in your organization? Great….do you have a plan?

    Many companies jump into building an online community but have no idea what they hope to accomplish with it. Some companies are so product focused that they feel that building a community centered around talking about their products will draw tens of thousands of people to it. Others want to build a community on the assumption that its what the customer wants. Others want to build a community cause its the “in” or “latest buzzword” and they must have one.

    Step 1 – Define what you want with clear cut goals and expectations. Organizations need to answer some tough questions when building out a community

    1. How will an online community further our companies mission?

    2. Will there be an evangelist for this community? In other words, will there be one person or a team of people with the same goal in mind and that is to be nothing more than figure head for this thing?

    3. How do you envision the community growing over a 10-18 month period? How will you keep the community vibrat and full of energy?

    4. How will you empower the users of the community to feel they are the owners and not you the organization?

    5. Are you wanting to start big and have a promotional strategy around it or are you wanting to start small and gradually build your base?

    Once some of these questions are answered, companies then need to move into Step 2. (Step 2 tomorrow)

    Technorati Tags:
    , , , , , ,

    Del.icio.us Tags:
    , , , , , ,

  • Andrew Kordek 9:08 am on October 18, 2007 Permalink | Reply
    Tags: , , , IT, , , viral marketing, ,   

    Marketing 3.0 

    We hear alot of things today relating to Web 2.0, Enterprise 2.0 or even Web 3.0. I think its time that marketers wake up and realize that we don’t have a choice in marketing anymore to want to relate to New Media or Web 2.0 technologies etc…..

    Its a new era for technology marketers and we need to stay ahead of the game that is out there. We need to somewhat abandon traditional methods of marketing and look for inventive ways to build brand, awareness and of course leads for the sales folks. Marketing 3.0 is knowing the marketplace, the technologies available: harnessing and executing on all of the above to win the end game. As a marketing professional we should always think and be ahead of the world around us.

    Marketing 3.0 – Thinking and executing ahead of everything else.

    Technorati Tags:
    , , , , , , , ,

    Del.icio.us Tags:
    , , , , , , , ,

  • Andrew Kordek 9:24 am on October 10, 2007 Permalink | Reply
    Tags: IT, ,   

    The problem child 

    Whether you work in a small or a large organization, there always is that person, group, department or even large business unit which is labeled the problem child.

    This problem child does stuff with a complete disregard for others. They question other groups about their value and worth with out really looking at themselves first. They don’t involve the right groups when doing projects or bring you into the fold at the last minute. They create work for others and then ask your opinion or advice and never take it (even if you are the known company experts in that area). They are the problem child.

    Most groups that deal with the problem child sit silently talking about their operational inefficiencies and bash them with out really trying to understand who/what they really are. They don’t want to be controversial and take a stand and tell this problem child about where to stick it. They just go along with them and there inefficient and ineffective ways.

    In technology marketing, I have found that in order for things to work, most groups need to be in a constant state of cohesion. All of the cylinders need to revving at the same time, because things change fast.

    Here is what I have learned about dealing with the problem child. Get down to their level, understand their pain, listen and learn. Then in as inconspicuous as you can, tell them how you feel and offer to work together to become better. Give them 2 chances to hose you over, then if all else fails punish them.

    No one is perfect and I will never claim to be, but the problem child is there. Don’t be afraid to tackle them head on and with maturity. They will either thank you or bash you, but you can walk away from it with your head held high as opposed to sand.

    Technorati Tags:
    , ,

    • EGM 9:28 am on October 16, 2007 Permalink | Reply

      I’m trying to figure out how I can “sit silently talking.”


    • thescrappysoftwaremarketer 9:43 am on October 16, 2007 Permalink | Reply

      hardee har har. You know what I meant…heck I typed this post on a plane so my head was all over the place. 🙂

Compose new post
Next post/Next comment
Previous post/Previous comment
Show/Hide comments
Go to top
Go to login
Show/Hide help
shift + esc