Things to Avoid in Your Email Newsletters

Although a bit basic for experienced email marketers, those of you just starting out or wanting a refresher in some of the basics, EMMA has a good post of things to not do in email marketing.

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Use of ALT Tags in email

I receive between 250-300 emails a day at work. About 40% of them are mailing lists that I subscribe too. As a rule, I block out all of the images from the emails just to see how email marketers structure their emails. (I even block my own orgs email images for testing) and I am amazed at how many (in fact alot) of people do not use ALT Tags with their images.

I get the standard “right click here to download pictures…..” which blows because if they use ALT Tags, I would be able to at least see teaser copy since my images dont render……oh well…one can only hope people will correct it.

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Yahoo and Spamhaus

It appears the Yahoo is changing the game a bit on deliverability issues. In this post from Word to the Wise, it explains the new method that Yahoo will use to block connections from listed IP address.

Good to see that Yahoo is taking some measures to really block spam, and although its a hurdle for legitimate email marketers, I view it as an opportunity for those of us who live in the email marketing world to boost deliverability rates to yahoo. If done right, a legitimate email marketer can capitalize.

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Group on Facebook for Email Marketing Professionals

As you know, I don’t like to plug stuff on my blog, but I just started a Facebook Group for email marketing professionals. If you work in the area of email marketing, are associated with email marketing or just want to learn more, I encourage you to join and see where it takes us. I want all who join to gain value and contribute any expertise you may have.

You can find the group here.

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Never Underestimate the Power of Email Marketing!

The Marketing Blog has a post about a recent survey done by Daran Media indicating that companies plan to increase the use of email. It found that 70.5% reported plans to increase spending on e-mail acquisition and 63% to increase spending on retention campaigns. In addition, 83% of respondents expect e-mail ROI to increase during the New Year. E-mail optimization techniques, including landing pages, subject line testing and triggered messaging, were unanimously ranked as “very important.”

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How to Fix Your Email Deliverability – 4 Easy Strategies to Lift Deliverability

MarketingSherpa has a great case study today on email deliverability. One of the practices that my organization has gotten away from is dealing with bounces/permanent failures. This is something that I hope to correct in the coming months. One of the things we have done is sign up for the feedback loops from some of the ISP’s, but since we are B2B and we send email to all over the world, its sometimes hard to identify all of the major ISP’s that we deliver through.

Nonetheless, this is a great case that everyone can gain value from.

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