What does your brand say about you?
When was the last time you asked yourself what your brand says about you? Have you asked a customer? Have you asked a prospect?
Often software companies are wrapped up with self promotion and wanting to be that cutting edge companies that they forget to stop and ask those around them how people view them in the marketplace.
Slow down. Stop. And converse with those that are willing to tell you what you may or may not want to hear.