Why Twitter and Facebook for Business

Great post by Ron McDaniel about the importance of using FB and Twitter for business.

My take is this: I think they are essential if the activity is done right in addition to a solid email acquisition strategy.  To me, nothing is more important than email simply because if you have the person sign up and that is what they want to receive, then you have a captive audience and are more than likely to have their attention.  Social Media is all the rage now, but eventually peoples attention span is going to wane.

I welcome your thoughts.

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