Software to track video engagement

There was a post by Erick over at TechCrunch today talking about a company called Visible Measures. Visible Measures offers data-collection software to capture every play, pause, rewind, and e-mail-to-a-friend button that viewers click on while watching videos on a given site.

As you know video is a hot thing and for us marketers we are always interested in engagement of our stuff. Let me know your thoughts if you have tried this thing out.

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