2008 Email Marketing Trends

ExactTarget has a great white paper out on trends for email marketing in 2008. 2 of the trends that interest me the most are #3 – The birth of the Marketing Gadget (widgets for you Mac Heads) and Trend #8 Rendering (which mostly deals with mobile email marketing)

While my organization is very far from even thinking about Trend #3, Trend #8 is an interesting one and I am about to put things into place in order ensure we are doing the best we can with mobile devices. Since there is no clear cut standard on mobile email marketing as of yet, it will be interesting to see how this will evolve in the coming 18 months.

This white paper is one of the best white papers I have read in the last 6 months or so as it does provide some valuable insight into what professional email marketers can do to increase success in the marketplace. Since organizations rely heavily on email marketing these days, this is a cant miss opportunity for you to at least try to implement some best practices discussed in this paper.

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