Never Underestimate the Power of Email Marketing!
The Marketing Blog has a post about a recent survey done by Daran Media indicating that companies plan to increase the use of email. It found that 70.5% reported plans to increase spending on e-mail acquisition and 63% to increase spending on retention campaigns. In addition, 83% of respondents expect e-mail ROI to increase during the New Year. E-mail optimization techniques, including landing pages, subject line testing and triggered messaging, were unanimously ranked as “very important.”