so what’s all this new marketing stuff, anyway?

Hugh Macleod at gapingvoid.com has a great post about this “new marketing stuff” I love #10:

“Why is it so hard to explain The New Marketing to large companies? Because the people who work there are simply not prepared to relinquish the idea of control. Live by metrics, die by metrics etc.”

Aint it the truth Hugh…..aint it the truth….its all about control

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