Stretch your ad budget with these metrics

Reid Carr over at iMedia Connection has a great article on what really matters most in terms of metrics and the almighty Ad dollar. He tells us to go beyond the frequency and impressions metric that alot of people rely on as a success measurement.

I know that my organization is interested in taking that next step. We do measure the CPL and conversion rates, but we need to take that next step in terms of ROI.

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