How to Fix Your Email Deliverability – 4 Easy Strategies to Lift Deliverability
MarketingSherpa has a great case study today on email deliverability. One of the practices that my organization has gotten away from is dealing with bounces/permanent failures. This is something that I hope to correct in the coming months. One of the things we have done is sign up for the feedback loops from some of the ISP’s, but since we are B2B and we send email to all over the world, its sometimes hard to identify all of the major ISP’s that we deliver through.
Nonetheless, this is a great case that everyone can gain value from.