Top 5 Promises not to make in email marketing

5. You want to blast the entire database for your seminar in Chicago? Sure..I am sure some of them want to fly there for a 3 hour presentation

4. Sure we can embed the video and send a 500K pdf attachment….it should get through

3. I will be more than happy to send out that email on Christmas Eve, we might even get a higher response

2. Targetting the CIO or CEO’s inbox is a great idea, I am sure they read their email

1. Nah…..I am sure we wont get on any blacklists if we send it this way..

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