Email ROI is high….even though response rate is low

According to a recent article at eMarketer, spending on email marketing is low compared with search. However, the ROI is significantly higher than all other direct marketing methods. In addition, the article goes on to explain how great the ROI is within email marketing and the metrics that current email marketers look at are still clicks, response rates, leads generated and awareness to name a few.

It would be great if the organization can now tie this into marketing automation to get a true picture of what the return is. Its great to want to measure this, but the technology needs to exist, especially in larger organizations in order to measure it.

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