Online Privacy and the new Generation

There was an excellent article written by Janet Kornblum in today’s USA Today about how young people are not necessarily that concerned with their online privacy. With the increase in popularity of social networking sites, Janet talks about how reaching out and being transparent over the net is easily down for those folks in the sub 35 age category.

I find that this attitude is pervasive at some of the highest levels of companies that I am a part of and engage with. The feeling of transparency or lack thereof resonates to their activities and disclosure both in marketing, PR and in some cases throughout the organization. The “I don’t want to reveal anything attitude” is old school and with the Internet Generation now starting and indeed being involved in the workforce, its high time companies begin to rethink their strategy of marketing or branding.

Time to reinvent the way we think again ladies and gentleman. Transparency is the new privacy.

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