Justify email marketing to the CMO

G. Simms Jenkins over at iMedia Connection and his firm BrightWave Marketing has a great post today about justifying more money from the CMO for email marketing.

Some of the things that he points too are that

1. Email marketing is a branding tool

2. Email is a cost effective tool

3. Email marketing is a complimentary channel

One of the things that he points out is that according to the DMA, is that for every $1 spent on email marketing, people can expect a $48.29 ROI. In addition “Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs” which I find to be amazing.

Anyway check out the full post here.

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