ITS Profiles – Don’t do business with them.

We do a fair amount of list rentals at my current organization and about 2 or 3 weeks ago we rented a list trough a company called ITS Profiles. It was a disaster to say the least. First and foremost, they had a bunch of selects that seem fairly dead on for our target audience. We were promoted a tech brief geared toward BSM and hoped to yield more than what we got. What we got was nothing. Nada. Zilch….in terms of new leads. Ok ok..before you jump all over me, I clearly expect that some lists don’t work, and I am willing to concede this. However, it was the manner in which this company conducted itself when we questioned them on their methods of distribution for this particular email campaign. Let me explain.

First and foremost, there was no header or footer on the email which explained to the end user where/who the email is coming from. Normally on list rentals that we have done through respectable vendors such as TechTarget, Redmond, CMP etc…they normally prepend the message that it is coming from them and how they got onto the list. Second, the email was sent from a yahoo.com account. ITS Profiles set up a yahoo account with the Quest name on it and sent the solicitation from the Yahoo account. So basically it appeared that we set up the account sent the email (which I am sure has SPAM written all over it) with nothing. When we questioned the company on their practices and I indicated that it appeared as if they not only violated the Can Spam Act, but the Yahoo service agreement we were responded too in a very curt manner indicating that they are Can Spam Compliant and that it was an oversight or mistake on their part that they used the yahoo account. Ok..how can you make a mistake in using a yahoo account to sent an email to over 10,000 people. I have an email from ITS Profiles, but chose not to display it hear unless for some reason someone from this really questionable organization wants to challenge me on their sheer stupidity and flagarent violation.

That said, after threatening to contact my legal department and report them, ITS Profiles comped us for our email, but it still does not excuse their ignorance, inexperience and lack of general email marketing etiquette. If you rent lists in your company, my advice it to stay as far away from doing any sort of list rental or purchase from this company. They don’t know what they are doing and it appears that they don’t have what they say.

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