We need more leads!!!

We need more leads!!!! We need them now!!! Marketing sucks and can’t give us leads!!!

How many times have you heard that?

Remember this: Its not always marketing’s fault and its not always sales fault. Its everyones fault.

Do you as a marketer listen to sales? Do you listen to the customers? When was the last time you sat in on a customer call? When was the last time sales sat in on your planning sessions? Is there synergy between you and sales?

All good questions to ask yourself and ask others around you. Reach out and help and seek to understand.

I am going to do my part…………….are you?

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