Software Marketing is like cooking eggs.

Software marketing in its simplest form is like cooking eggs. You can fry them, poach them, scramble, hard boil, soft boil or just eat them raw. In other words, you have a choice on how you want to market software. Don’t do the same thing over and over just cause it tastes good or you are used to having it that way.

You sometimes will drop and crack your marketing idea, but you need to just keep on cooking. Eventually you will serve up a brilliant campaign which will yield well past what your initial goal was and that is the beauty of it.

Morale: Keep cooking…keep trying new recipes and don’t be afraid to break.