Is the customer King……NOT!

Chris has a great post on high tech firms who seem to lack a clear customer retention strategy.

I especially love this quote from Chris:

“High-tech firms seem to spend a disproportionate amount of money on sales methodologies, growth strategies (incl. training for the entire sales team) and yet very little on programmes and initiatives which foster genuine two-way communication. And yet “The Customer is King” screams the old adage? Rubbish”

Wake up people….its time we start to realize that it takes more to get new customers than sell/treat the current ones like kings!!

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