Lead Nuturing is important.

The recent release of these findings from Knowledgestorm and MarketingSherpa certainly gives some validation to have a lead nurturing process in place.

Alot of companies use outbound telesales to qualified inbound leads, but it appears that users want more control and so we as marketers need to respond to that. Again..simplicity, relevant content and microsegementation are all apart of that.

What sort of lead nurturing process do you have?

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