New White Paper Idea

Over the last several months, I have read that white papers are the biggest draw to infuse a company with quality “leads”. Some white papers are long and some are short. Some give value while some just end up pitching the product/company.

Well, how about we take white papers to a new level. I say that someone out there who is smarter than me develop a site which houses nothing but white papers. Categorize them and give the ability for users to rate the content and provide feedback to the company on that particular piece. Give people the ability to post a text, video or audio response to the white paper and see if it shapes the way companies produce white papers. Give the users the ability to put the most popular white papers on the front page of the site.

Let me know what you think and offer up any other suggestions as you see fit.

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