Conversation vs. speaking on the web and in marketing.
When was the last time your company spoke to your audience? When was the last time your company had a conversation?
There is a difference.
Speaking to someone means you are controlling what you are saying. That’s advertising
Having a conversation with someone means you are listening to what they are saying and vice versa. That’s what marketing should be.
Speak to them and they will only hear what you want them to hear….which is crap and they wont listen anyway.
Converse with them and they will get a better sense of who and what you are. Open your doors and let people inside….