Showing ROI on Email Marketing Requires Experience and Expertise

Awesome post from the folks at My Educated Guess about showing the ROI in email marketing.

At Quest we have an entire team dedicated to email marketing. On the surface, email marketing appears to be easy, but it is a science and an art and is constantly changing. Before jumping into the ocean grab a life preserver and have a captain who knows what they are doing.

Technorati Tags:
, , , ,