The Cluetrain Manifesto

I was recently introduced to a book called the Cluetrain Manifesto. It was written back in 1999 and gives some great insight in marketing, specifically Web 2.0. I am especially intrigued at the 95 theses at the beginning of the book. One of my favorite theses is #12 which states:

There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone”

These 95 theses are awesome and I encourage everyone to read them. It will really change the way you think about marketing. Let me know what you think.

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