Full Circle Marketing
I wonder how many companies…nay software companies can honestly admit to having a full circle marketing strategy? How many can say that they nurture the leads for sales and only pass on the highly qualified ones all while taking the others and keeping them warm on the bench? How many have the metrics and analytics in place to know exactly what assets were download and trigger mailings to those folks to provide them with other content of interest? Further still, how many of them do this manually or have a completely automated system to do this?
Does a true marketing automation system exist within any organization?
Nurture leads, set expectations with sales and give the power to the prospect to pull content from you. Curious to know from those folks that read this how close some of you are. I am even more curious to know how far away most orgs are as well.