5 reasons why a company should monitor their reputation online
5. When people talk/write on the web, they want others to see what is written and they want you as a company to see what they wrote about you.
4. If they talk about you consistently, you can peg them as an evangelist. If they talk bad about you, its still an opportunity to get them to rethink and evangelize.
3. Know what you do right as company and continue to do it…and know what you do wrong and fix it.
2. Everyone in the company, from the admin to the CEO should know what people say about your brand.
1. Duh…the obvious….information is golden.