Are you a microscope marketer or a telescope marketer?
Chris Hoskin’s blog is chock full of awesome stuff. I read a post yesterday which asks the question if we are a telescope or microscope marketer? I will let you read the entire post but one thing struck me was to “be big picture” and that too much detail might be a bad thing. Chris..you hit the nail on the head brother….now if I can only get the folks I work with to think that way!
Anyway..here is a link to the post: http://rawstylus.wordpress.com/2007/03/01/are-you-a-microscope-marketer-or-a-telescope-marketer/