Online Marketing….with little money

There was a recent article posted on marketingprofs.com talking about online marketing on a shoestring budget. The author Jodi Bash makes a couple of really good points in her article, but seems to have left out a couple of different angles that you should be aware of.

First off, I am a big believer in worth of mouth marketing. Companies should look for a way to create awareness of their brand via word of mouth and the web is a perfect way to do this. Working with influential bloggers in their respective industry is a great start. Second, a company should start a blog of their own. They can provide insight about their industry as well as act as experts all while providing a subtle way to push product.

Second, a company can do podcasting relatively cheap and offer up some more insight and expertise into their industry. Anyone can podcast and companies should really look into all cheap forms of media to promote brand and product.

Third, do something that will create a little buzz within the industry. Renaming a town is one thing (thanks Mark Hughes) but doing something that will attract attention within your specific demographic group of prospects is another. Whatever your industry or product is, there is certainly ways to get a level of buzz going for very little money.

The above to me is just the tip of the iceberg IMHO. Comment on this post and give me some insight on your company and I can perhaps add some insight into other ways to do stuff online for very little money.

I would love to hear from some of you on some of the stuff that you have done online that cost next to nothing.

Again Jodi made some good points, but there is a ton more that people can do online to get their company notices. Heck, I dont want to give away all of my secrets 🙂

As always, let me know what you think.

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