Online Marketing….with little money

There was a recent article posted on marketingprofs.com talking about online marketing on a shoestring budget. The author Jodi Bash makes a couple of really good points in her article, but seems to have left out a couple of different angles that you should be aware of.

First off, I am a big believer in worth of mouth marketing. Companies should look for a way to create awareness of their brand via word of mouth and the web is a perfect way to do this. Working with influential bloggers in their respective industry is a great start. Second, a company should start a blog of their own. They can provide insight about their industry as well as act as experts all while providing a subtle way to push product.

Second, a company can do podcasting relatively cheap and offer up some more insight and expertise into their industry. Anyone can podcast and companies should really look into all cheap forms of media to promote brand and product.

Third, do something that will create a little buzz within the industry. Renaming a town is one thing (thanks Mark Hughes) but doing something that will attract attention within your specific demographic group of prospects is another. Whatever your industry or product is, there is certainly ways to get a level of buzz going for very little money.

The above to me is just the tip of the iceberg IMHO. Comment on this post and give me some insight on your company and I can perhaps add some insight into other ways to do stuff online for very little money.

I would love to hear from some of you on some of the stuff that you have done online that cost next to nothing.

Again Jodi made some good points, but there is a ton more that people can do online to get their company notices. Heck, I dont want to give away all of my secrets

As always, let me know what you think.

Tech Brief or White Paper

Ok..so if you are an IT person, what gets you more excited to read, a tech brief or white paper?  There has long been a debate at places that I have worked saying that one is better than the other and I am interested in hearing from any of you on what is better for you to read.

Lastley, I have a survey question for you….or better yet a survey incentive.  Lets say that you as  a member of the IT community have some valuable information that we want you to share with us. Is  is a real pain for you to fill out survey’s with no incentive or would you rather  have some sort of  nugget of of incentive  be offered to give us  what you need.  We plan to  do quite a few survey’s this year and I want to know what gets you excited to fill them out.

As always….let me know what you think.