Holiday SEO Poem

My good friends over at Webbed Marketing have this funny as heck holiday SEO poem that is a must read. It’s scary to think that my inner dork comes out and laughs at this stuff. For all you SEO nuts out there this is for you.

I will reprint some of it for you guys, but its best to go to their site and check it out for yourselves:

Twas the night before an algo change and I’m at my house
My laptop is on and I’m clicking my mouse
My title tags are crafted from keywords with care
In hopes that the Googlebot soon would be there

My keyword density was optimized to the specs
While my homepage featured rich visible text

With ma pouring link juice and me in whitehat
I’d just uploaded a new Google site map.

When out on the web there arose such a clatter
I checked my page serve time to see what was the matter

Away to my toolbar I typed on a mission
Searched on my keywords and checked my position

My site pages were slipping – it must be a new algo
Page two, three, four and five, and some further below,

When, what to my site should suddenly crawl
But an indexer, a bot, spider, a combination of them all

Rolling across the web with a new algo so hot
I knew in a moment it must be Googlebot

More rapid than eagles the SEOs they came,
And he crawled, and indexed, and called them by name;

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# 64 in the Cluetrain Manifesto

I have blogged about this before, so I thought I would bring up another favorite of the 95 theses from the Cluetrain Manifesto.

64. We want access to your corporate information, to your plans and strategies, your best thinking, your genuine knowledge. We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.

How many software companies can claim to do this today? Ummmm none…..I don’t see it and if you do, please let me know. When are companies going to wake up and smell the coffee and learn about transparency? When are some going to learn that collaboration works and without some companies will wither and die?

The average IT software buyer doesn’t care or want to know how great you think you are. They want to know what you can do to solve their problems. They want to know if your solution won’t cause them anymore problems. They want/need to hear from those on the inside in a genuine sort of way. They want a trusted vendor, one who is willing to stick with them thru thick and thin. Sorta like a way a marriage should work…communication being the key and most important aspect to a marriage. Sure…your stuff may look all sexy on the web, but talking is one thing.

Some of the best software out there comes from companies who don’t pound their chest about every little thing. They give me access to their folks and let me participate in a real honest to goodness dialogue with them. They don’t frown on me when I mention their competition, they give me a plain and simple answer.

Wake up software vendors..the alarm has been ringing…don’t press the snooze button anymore cause soon you will be late for the party.

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Is Buzz Marketing the Next SEO?

I am a big fan of Ron McDaniel. He had a recent post on the whether buzz marketing is the next SEO that you should really check out.

Buzz marketing is the new marketing period. (if done strategically and within reason) (buzz marketing encompasses alot so don’t jump on the bandwagon to jump) There are many methods to marketing and while I can only speak intelligently on software marketing the more buzz you can create via traditional and non traditional methods gets you noticed in the marketplace. The iPhone is a great example. Anyway, thanks Ron for the post. Enjoy everyone