Liars Liars….marketing pants on fire!!!

There was a an article today in Daily Mail about lying. It says that everyone tells an average of 4 little lies a day or 88,000 over a lifetime. So without further adieu, I bring you the top 10 enterprise software marketing lies overheard at recent meetings.

10. No.I really think that storyboard where that pygmy is drinking carrot juice totally represents comprehensive dynamic reduction on the server level

9. The customer is completely happy with the recent patch and will be easy to get a reference out of.

8. Version 8.0 is way better than 7.5

7. Pop up banner ads really work

6. I don’t think scrolling down 15 times on our newsletter with 37 links is too much information for people to read.

5. Dude….viral campaigns are easy..we can bust one out by the end of the week!!!

4. No one ever told me I need to create a tactical plan to run a campaign.

3. I think a great way to gain awareness is to create a community….no a discussion group….wait….how about a Community Discussion Group with a blog where we have people talk about the product? Yea..thats great…will totally build awareness man!!

2. Don’t worry we have the budget.

1. We kicked a*s on ROI on that last campaign

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Don’t pay any attention to this post…….

How often do you pay attention to industry sites ads? Ya…I thought so………I have been hearing alot lately about how online ad budgets are either flat or slightly increasing next year and I am wondering if the money that software companies pour into online advertising is worth it? Do they have an hard ROI on the leads that they generate or are they pie in the sky numbers? What if a company were to find out that they poured $500k into ads for a particular product, generated a ton of leads, but the sales folks got no where with them? I wonder how much the company would be willing to invest in more ads the following go around.

Often marketing departments are so focused on bringing in the leads and looking that the CPL that they tend to lose site of the big picture of what it truly cost them to get that lead in and what happened once it got there. Yea yea yea…age old closed looped issue right?

How about instead of sitting around and talking about it, more companies begin to put a plan of action in place to either eliminate or curb the spend of online ads until they can be truly measured. Sounds deceptively simple huh?

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Internet Ad Revenue Jumps 35%…

A recent survey from the IAB said that ad revenue jumped 35% to about $16.9 billion

Wonder how many of the advertisers really know what sort of bang for their buck they got? Do they know CPL’s, CPC’s etc…or are they shot gunning their spend.

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