Posted by thescrappyemailmarketer on December 18, 2007
MarketingSherpa has a great case study today on email deliverability. One of the practices that my organization has gotten away from is dealing with bounces/permanent failures. This is something that I hope to correct in the coming months. One of the things we have done is sign up for the feedback loops from some of the ISP’s, but since we are B2B and we send email to all over the world, its sometimes hard to identify all of the major ISP’s that we deliver through.
Nonetheless, this is a great case that everyone can gain value from.
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email, email marketing, deliverability, ISP’s, bounce rates, marketingsherpa, marketing, database marketing, copy, writing
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email, email marketing, deliverability, ISP’s, bounce rates, marketingsherpa, marketing, database marketing, copy, writing
Posted in business, email marketing, high tech marketing, marketing, marketingsherpa.com, software | 2 Comments »
Posted by thescrappyemailmarketer on June 14, 2007
The recent release of these findings from Knowledgestorm and MarketingSherpa certainly gives some validation to have a lead nurturing process in place.
Alot of companies use outbound telesales to qualified inbound leads, but it appears that users want more control and so we as marketers need to respond to that. Again..simplicity, relevant content and microsegementation are all apart of that.
What sort of lead nurturing process do you have?
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marketing sherpa, lead nurturing, knowledgestorm, push marketing, pull marketing, telesales, user control, marketing, software marketing
Posted in lead nurturing, marketingsherpa.com, software marketing | No Comments »
Posted by thescrappyemailmarketer on May 10, 2007
Michael Stelzner has a great post on a recent study by knowledgestorm and marketingsherpa that I too read yesterday in that 2400 readers responded to saying that they are more likely to give up contact information when downloading a white paper. Depending on what your strategy is with that white paper (lead gen or thought leadership) this is good news for us folks in the software biz.
We use white papers as a huge driver for “inquiries” at my current company, although I am a huge proponent for instilling a lead nurturing program for those “inquiries” to keep them warm with content. Most folks just want to be educated and I like the idea of keeping them informed with content regularly for consumption. Anyway, thanks Michael…you beat me to the punch to post this data 
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Michael Stelzner, knowledgstorm, marketingsherpa, whitepapers, IT, registering
Posted in IT, IT Professional, high tech marketing, marketingsherpa.com | 4 Comments »
Posted by thescrappyemailmarketer on February 21, 2007
I ran across a great article from marketingsherpa.com in their case study section that really sums up what I would like to focus my efforts on at Quest over the next 12-18 months.
You can find it here: http://www.marketingsherpa.com/article.html?ident=29871
I think there is about a week or so left for open access.
Posted in blogging, buzz marketing, marketing, marketingsherpa.com, podcasting, podcasts | No Comments »
