JetBrains Omea Reader vs. Sharpreader

I am an RSS junkie. I have used only 2 news readers in the past: Feedreader and Sharpreader. I have used Google reader for some other feeds/reputation monitoring purposes, but sometimes find it a bit clunky and unreliable in terms of handling lots and lots feeds. I am talking ALOT of feeds. Currently have hundreds and hundreds of feeds tracking hundreds of keywords, blogs and general news stuff. At times, I have over 30,000 items in my reader that I look through. Up until now, I have used Sharpreader and really liked it. Sharpreader did its thing and I went along my merry way.

Then last night I downloaded the personal edition of the JetBrains Omea Reader and my RSS/feed addiction has been taken to a new level. Without question, this is the best free reader on the market. Its laid out well and has a ton of features nor normally found in many readers. I especially love the “subscribe to search feed” feature. If you are in the market to switch or just want to try out a new look and feel of your seemingly boring reader you need to check out JetBrains Omea Reader….as you will not be disappointed

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rss, rssreader, news aggregator, googlereader, google reader, jetbrains, omea reader, sharpreader, feedreader, aggregation, blogs, reputation monitoring, atom, jetbrains.com

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rss, rssreader, news aggregator, googlereader, google reader, jetbrains, omea reader, sharpreader, feedreader, aggregation, blogs, reputation monitoring, atom, jetbrains.com

The Official 2008 Web 2.0 Buzzword Forecast

Pete Blackshaw over at ClickZ has an interesting article title The Official 2008 Web 2.0 Buzzword Forecast. I love “shamsparency”. Pete offers up a bit of humor in this article and its well worth the read.

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web 2.0, branding, buzzwords, clickz, pete blackshaw, social networking, seo, sem, blogging, facebook, myspace

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web 2.0, branding, buzzwords, clickz, pete blackshaw, social networking, seo, sem, blogging, facebook, myspace

SQL Server Rock Star -ITS ROCKTOBER!!!

Wanted to share with all of you a piece of marketing goodness that my company produced. Our theme is that if you want to be a SQL Server Rock Star, use our tools which I think is pretty compelling as well as kinda uber-geek cool.

As always, let me know what you think

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sql server, microsoft, rock star, buzz, marketing, software marketing, SQL,

A complete list of Web 2.0 Offerings

Do you have some time to kill? I mean..do you have like the next 3 months straight to do nothing but explore Web 2.0 technologies? If so or if you want to see a really complete list of just about everything out there nicely laid out in a directory style, then visit GO2Web20.net

Crazy long list, but worth the visit.

Technorati Tags:
web 2.0, applications, go2web20.net, bookmarking, collaboration, chat, community, media, photo, share, mapping, blogging, network, podcast, email, communication, skype, sms, aggregator, search, rss

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web 2.0, applications, go2web20.net, bookmarking, collaboration, chat, community, media, photo, share, mapping, blogging, network, podcast, email, communication, skype, sms, aggregator, search, rss

Web 2.0 Marketing is not a bunch of things

Web 2.0 or marketing in Web 2.0 is not just doing a bunch of things: collaborating, community, blogging, youtubing, wikis etc……

It is a state of mind and an evolution that your company is going to need to adopt. Its being vulnerable, transparent and giving open access to those people you deal with. Its alot more than that, but this is a start. Web 2.0 first needs to be recognized in a companies marketing department and then the entire culture where this organization lives needs to adopt a new way of thinking to gain access to the marketplace.

I had several discussions recently about Web 2.0 and marketing within it. One conversation began like this “So…this Web 2.0 thing..can we get into it?” I almost lost it.

Starting a blog isn’t web 2.0 marketing. Starting a “community” (ugh…I hate that word) isn’t web 2.0 marketing. Heck..web 2.0 marketing shouldn’t even be in your vocabulary…just eliminate it from your brain.

Its too bad that alot of people don’t get it or want to get it…..but I am here to change one mind at a time…..its ok….you wont get harmed in the process.

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web 2.0, marketing, youtube, wiki, blogging, community, software

What not to say in software marketing…

what the hell does this mean?

“BSM Routes to Value are exactly that—targeted solutions that help IT drive business value, with defined milestones that guide and measure your progress from basic achievement to higher levels of maturity”

I am still trying to figure it out and I think I get it, but if you remember from a few of my earlier posts, I am all about simplicity. As a man of average intelligence I am having a hard time relating to this piece of marketing glob in trying to figure out what this actually means…..in plain English. I understand driving business value, but what the hell are defined milestones and what is basic achievement to high levels of maturity mean? Does it mean that if I apply this particular piece of software it will mean that my environment will become more mature.

Plain speak please. Don’t cloud your message with buzz-barf and expect the common man, let alone an educated IT person to understand what this means.

Here are 2 other examples of some of this buzz-barf that I found on this page…again..plain English please!

“integrates service impact management with event processing automation to build a service model that maps IT components to the business services they support, consolidating, enriching, and correlating events, as well as determining root causes and the impact of events on business services.”

Not only is the above a run on sentence, but it is so fragmented I am still trying to comprehend how the word “enrich” can be in the same sentence as some of the other fairly technical jargon that we are obviously supposed to understand. In addition, I am also on a power bar high at the moment..so my brain is at maximum capacity.

Here is the other nugget of fun that we need to decode.

“provides a proven suite that adapts to processes to align identities and access requirements, offering capabilities that include user administration & provisioning, password management, Web access management, directory management & visualization, federation, audit and compliance”

Another run on sentence…there is a shocker. It also appears that that this piece of software does alot…I wonder how much it is and how long it will take to implement to get all of what they say it will get me. Chances are, by the time I implement it, this piece will obsolete and it will become shelf-ware.

While I will not call out this company publicly, I will say this. Please for the love of all that is Holy…simplfy your message to the market. This goes for all of the software companies out there. Please stop the buzz, incoherent, ramble barf that is so prevalent in large software company environments.

I welcome your comments.

Technorati Tags:
BSM, IT, software, marketing, software marketing, enterprise software, buzz marketing

The Buzzword Generator

The Evil Genius  introduced me to this really funny site called The Buzzword Generator.

My favorite so far is “nonstationary incremental programming”

Whats yours?