13 Year Old Uses Walkman for a Week. Result: Embarrassment

Posted using ShareThis

I am reviewing website content all day. can wait to get the new site off the ground.

The OS 3.0 on my iPhone is just awesome. Long time coming, but worth the wait.

Naming Your Software | Software Marketing Secrets

Posted using ShareThis

Online Video Advertising Conference

Posted using ShareThis

Software Marketing for the Software Developer

Posted using ShareThis

I just fell in love with slideshare this evening. I have a preso in the next two weeks to the company about the value of twitter for business and I found some great content. I always knew that this site existed, just have never leveraged it.

Great article over at TC on Meebo. I use Meebo and have been extremely happy with it. Good to see that they are getting some great coverage: Meebo Community IM Tears Down Walls, Goes Web-Wide: http://idek.net/EEZ

Your Targeting Strategy

Dave Baily over at My Educated Guess has a post about your targeting strategy and if have taken into consideration all aspects to target your database.

I am a firm believer in progressive profiling of leads and having sales join in this progressive profiling.  I believe in capturing little information upfront on the website and having sales use a consultative approach getting more information about the customer.  One of things that Dave neglected to mention in this article is the ability to engage your customers in the targeting strategy and treating them differently via messaging and offers to entice and engage them.

Targeting is hard and tedious work and sometimes the marketer is asked to do these sort of things and the activity is often looked at as easy, but it is far from easy, but can be very rewarding and profitable in the end.

Technorati Tags:
software marketing, targeting, software, marketing, customers, progressive profiling, lead generation, lead nurturing, profiling, branding, marketer, tech target

I am trying to get website content/look and feel approved, but that will come later today. Its great to see that the new site is coming together under my direction and can’t wait to wrap some campaigns to drive traffic.

Marketers Opting for Social Media Ads Over Video

Great post over at Marketing Shift about a Forrester Research study on the use of social media.

Technorati Tags:
social media, forrester research, email, video, video in marketing, marketing, software marketing, branding, buzz marketing, SEO, SEM

Testing out new theme on my blog. Its entitled P2 and was influenced by Twitter. It is mainly for a group blog, but since I like short posts, I think I might like this.

Great post over at Future Now: http://www.grokdotcom.com/2009/06/05/marketers-impotence-syndrome/

Links for today

CEO Admits to Support for iPhone

Taking Risks

Technorati Tags:
iPhone, WOM, Word of mouth, service, software