3 Tips to Optimize Your Email Landing Pages
Posted by thescrappyemailmarketer on February 19, 2008
Marc Kline has a great post on ways to optimize the landing pages. What I took from this post was the fact that you should not only check your links but check the landing page. I will take it one step further than that. You need to experience what the user experiences. Get the email, click the links and do a desired action. How easy was it for you to order the item? What was your experience like in going through the order and what sort of response or “love” did you get after it was placed. Bottom line is..the email can get folks there, but if you have no idea what they are going thru once they get there, the email wont make a difference.
You can read the full post here.
Technorati Tags:
email marketing, email, landing pages, user experience, transactional email, transaction, action, analytics, web site, shopping cart
Del.icio.us Tags:
email marketing, email, landing pages, user experience, transactional email, transaction, action, analytics, web site, shopping cart
March 5, 2008 at 3:39 pm
Thanks for the link to the landing site tips!
I agree that the best way to test a landing page is to experience what the user does, but this may be tough if you are a meber of the development team.
Have someone from accounting test the landing page, or a colleague from another company.
The key is making it very easy for visitors to know what they are supposed to do, a few reminders of the benefits they’ll reap, and a clear path to the call-to-action.
April 15, 2008 at 4:04 am
That is exactly right. However, with the huge number of unconfirmed email address’s I have been noticing other email marketers complaining about recently, your landing page should be instructions on exactly how to confirm their email address, and or how to add you to thier whitelist.
THe problem is most marketers are using static thankyou pages, and not taking full advantage that they have the subscribers email address already, wither by means of a ookie, or the forward vars that most autoresponders provide.
With this information you can create a dynamic landing page that shows the subscriber exactly what they must do to confirm their email address and add you to their whitelist.
But not many people are doing this.
I know that right after building my whitelist wiz script and putting it to use my email confirmation rates increased significantly!!
Now my lists are between 85 - 90% confirmed!
This is a must do action for anyone in the email marketing game.
Michael D Price
http://whitelistwiz.com