**thanks to Nadia for this post which came from our internal blog**
I’m always on the lookout for internet marketing benchmarking statistics to share… A recent eBusiness News article offers the following:
95% of consumers open an email because of the subject line
email marketing’s ROI [is] hitting $51.45 for every marketing dollar spent”
the type of subject line content that most compells males to open a permission-based email is “compelling information/news”
the type of subject line content that most compells females to open a permission-based email is “discount offer”
Check out the article to also see the top 8 do’s and don’ts to increase your email marketing open rates!
