How to Make Your Technology Brand Famous Via Podcasts, Blogs & Games: 12-Month Viral Marketing Plan
I ran across a great article from marketingsherpa.com in their case study section that really sums up what I would like to focus my efforts on at Quest over the next 12-18 months.
You can find it here: http://www.marketingsherpa.com/article.html?ident=29871
I think there is about a week or so left for open access.