Shycast…..thoughts?

My director came to me today asking me the opinion of shycast.  I am wondering if anyone of you have ever had any dealings or heard of them.  We run some internal contests at Quest and judging by what they do “Shycast is a community of people and brands, working together to make great new things happen in the world of social marketing.” – lifted from their site, I am wondering how good this would be either for software or just running something internally.

The site looks pretty cool and am excited to learn more about them as I think they have a pretty good thing going there in the way of a concept.  Let me know if you have an opinion either way on the concept or site.